If your business employs a mobile app to help customers, then it only makes sense that you would want to know the usage statistics and behavior data of those app users. Unlocking and then exploring this data can reveal incredible insights that lead to concrete design and marketing action.
To track mobile app data, I recommend installing Google Analytics’ mobile app data software. Among the important data you can get from GA’s software is:
In-app conversions
App discovery data – how users found your app before installing it
Purchases or events
Time spent within the app
Segments to see the difference between subsets of your users
Learn more by watching the video below:
Work with a Sacramento Based Mobile Apps Data Consultant
If you’re new to analyzing data for marketing or design purposes, working with an expert can help. With experience in setting up important goal tracking, valuable segments, and high ROI recommendations, I can guide your company through a full analysis of your current mobile user data.
Sorting through this data will be helpful for a number of reasons:
We can pin down what acquisition tactics (paid, SEO, social etc.) are driving the most app installs and users
We can identify design issues that are affecting user experience
We can leverage content or usage data to come up with better promotional offers
We can measure the ROI of the app itself to see if more time and money is worth being spent improving it
Learn from an Expert: Advanced Google Analytics Mobile App Features
There are many advanced options provided by Google Analytics Mobile Apps tracking software. In particular, Demographics and Retargeting can help your app usage and business objective grow substantially by allowing you to market to visitors who have already shown an interest in your brand or product.
These people are far more likely to convert than those who have never heard of your company or services. And, if accurate tracking is setup, we can measure the Lifetime Value and Retention Analysis of your customers, giving you the insights you need to make the proper marketing investments. Contact a Google Analytics Mobile Data Expert Today!
