Local SEO helps you focus on acquiring customers from a specific region by increasing your footprint for geo-targeted keywords. Below are five local SEO tasks you should do right now to increase regional web traffic. Consider contacting a Sacramento SEO expert for a free 30 minute consultation to help you get started.
- Create or Update Your Google My Business page
Making sure your Google My Business (GMB) page is set up and that everything is accurate, including your name, address and phone number can help your rankings.
Create your business page by going through the steps here, and Google will send you a postcard confirming your address. Additionally, be sure that you have correctly categorized your business. You can see what your business is categorized as from your GMB dashboard.
Lastly, make sure that there are no duplicates for your GMB! Log in to Google MapMaker and search your business address or phone number. If you see a 2nd listing, track down the login to that account and delete it.
- Local Directories Like Yelp and Angies List Also Help
This is simple. There are about 50 local directories that everyone should have their business information on. It can be time consuming, but having a presence on websites where people will be searching for your business will help drive traffic and ensure you are getting your fair share of the marketplace. This spreadsheet contains a list of these 50 local directories. The consistency of your name, address and phone number will increase your rankings on Google for some of those valuable geo-targeted phrases related to your services or product.
- Implement On-Page SEO Best Practices and Keyword Targeting
Pages on your web site should pertain to what your customers are searching for. You should have content talking about the region that you specialize in, or intend to specialize in. What about your service, or product, makes you stand out for the region, city, or town that you live in, and why? Having content on your web page that describes why you are the best at in specific region explains to your customers the benefits of working with you, and helps Google know you are focused on this area and service.
- Check Your Online Reputation
Check what people are saying about your business online, including Facebook, Yelp, Google My Business, and more. The goal is to have 10 reviews with an average rating of four stars or more. If you have poor reviews, why? Address what is causing people to rate you poorly, try to solve their issue, and make changes so that the next customer won’t run into the same problem. Google wants to return the highest rated companies to their searchers, so these ratings matter big time when trying to rank for geo-targeted service phrases.
- Think of How SEO Relates to Your Overall Online Marketing Strategy
Ask yourself, what aspect of my online presence is lacking the most, and how can I address that? Some things you might want to consider are: Is my site search optimized with the right content and keywords, & is my website easy navigate? Do I also regularly post content? Am I engaged on social media?
Creating a regular schedule for social media posting, blogging and SEO tasks can be the difference in gaining or losing customers. Social media, blogging and SEO are all somewhat related. So rather than thinking of these items as time consuming, think of them as killing 3 birds with one stone.